Can’t I just read my own reviews?

You can, but one at a time, on one platform. R3 reads every review across every platform in your chosen window, counts how often themes come up and what they're costing you, and catches patterns a human eye would miss. It also checks the layer above the reviews: the AI-written summaries Google and Tripadvisor now show travelers before they read a single review, captured word for word and checked against the real numbers.

Is this another subscription?

No. You buy one report, one time, at one price, and we run it fresh when you buy it. If you never come back, nothing renews and nothing gets billed again.

How long does a report take?

Every report is reviewed and signed off by a real person before it's sent, and it arrives within 3 business days of purchase. You'll get an email with a secure link and a PDF.

What do you need from us to run an audit?

Just your property name, your website, and where to send the report. Everything is checked from public information: no logins, no access to your systems, no interviews. If something can only be verified with data only you have, we label it a data gap you can fill in later.

We already have a rate-shopping tool. What does this add?

A rate-shopping tool tells you when prices don't match. It doesn't tell you whether the undercutter is a contracted OTA, a wholesaler, or something else, walk through the checkout the way a guest would, or catch copycat listings in your branded search results. R1 does all of that, plus a full listing check, and shows the math behind every number along with a safe playbook for fixing it.

Doesn’t corporate handle this?

Corporate runs the brand programs, but nobody's checking how well your specific property participates in them. R1 checks exactly what's visible on your listings today: amenities, room types, policies, and program badges, and reports exactly what it finds.

How is this different from STR?

STR tells you how your revenue compares to your competitors. Nobody gives you that same read on how you show up online: your listings, your rates, your reputation, what AI says about you. These reports fill that gap, meant to sit alongside your STR report in the same meeting, not replace it.

New · Search Demand, Group & Weddings, and F&B audits

Evidence-graded marketing audits for hotels & resorts

Q: Can you help us implement the fixes?

Yes. Doubled Rook, the team behind MyHotelAuditor, can make these fixes for you. We're operators who've worked at hotel management companies and big tech, and we know how to modernize digital marketing for branded, boutique, and independent hotels. Reach out at doubledrook.com.

Eight evidence-graded marketing audit reports for how your hotel or resort shows up online, with every claim traced to dated evidence captured at run time. Built by hotel operators, priced so a GM can approve it without a budget cycle.

Run an audit See a sample report

No subscription Runs fresh at purchase ~~$249~~ $199 a report

Eight lenses R1–R8

Critical · 3

The problem

Hotel teams fly blind between agency engagements

Sentiment shifts, parity breaks, listings decay, and social goes quiet, and nobody is looking until revenue is already down. Discover the problem each role encounters.

Why run an audit?

The same level of diagnostic rigor a well-staffed brand gets, at a price one GM can approve on their own.

Evidence on every line

Every finding comes with its source, the date it was captured, and the proof behind it.

What AI says about you, on record.

Before travelers see your actual property, they meet a version written by AI: chatbot answers, review summaries, menus pulled from your website. Our reports capture exactly what those say, note when we captured it, and check it against the facts.

Immutable snapshots

Every report captures a fixed moment in time, tagged with its own snapshot ID. Six months later, it still shows exactly what was true that day.

Eight lenses, one discipline: same evidence, same rigor, every time.

Reputation tools only see reviews. Rate tools only see pricing. SEO tools only see the website. Our eight reports all work the same way, same method for tracing evidence, same way of ranking how serious a problem is, and the 360 report pulls all eight together into one picture.

From operators, for operators: built by people who’ve actually run a property.

Built by an operator with hotel turnaround background. Findings read like an asset manager wrote them, not like a crawler dumped them. Every one answers “so what, commercially?”

The fix list, plus someone to execute it.

Every report ends with a prioritized list of fixes. If you’d rather not handle it yourself, an agency is ready to do it for you. Most software just shows you a dashboard and stops there.

Watch

Everything you need to know, in about a minute.

The problem, the eight reports, how we prove every finding, and what you get, all explained by the auditor himself. Watch it straight through, or skip to the part you care about.

Chapters

The catalog

Eight separate reports. Run one, run a few, or run all eight in the 360.

Different roles need different reports, that's why they're sold separately. Open any report below to see the problem it solves, what it checks, and what you'll receive. Every report ~~$249~~ $199.

Where it goes next

Every audit you run adds to your history

Every report is a dated snapshot in time, so over time they show a trend. The MyHotelAuditor platform, launching in Q4 2026, turns those reports into your property’s ongoing record of digital performance.

The eight-report trend board

See where you're losing ground, and since when, in seconds. Every point links back to the report that produced it.

Watch between the audits

Low-cost, scheduled checks on your rates, reviews, listings, and website between audits, so a hidden change or a broken tracking tag becomes an alert right away, not a surprise months later.

Fixes that prove themselves

A fix isn't marked done until we re-run the exact check that first flagged it, and it passes. Every "fixed" status is verified and dated, not just assumed.

A score for how you show up

Revenue managers already have a benchmark for pricing performance. Nobody gives GMs the same for digital presence, showing where you rank against your market and class. That's the gap these reports fill.

LAUNCHING IN Q4 2026: every report you buy today already builds toward this. Your history starts with your first report, not with the platform's launch date.

How it works

From a few questions to your report in 3 business days

Tell us what brought you in today

A short questionnaire, in plain hotel language. No demo call, no sales rep, no long discovery form.

We recommend the right report for you

Your answers are matched to a report or the 360, and we show you exactly why. The full list of reports is always one click away.

Read a real sample first

A real sample matched to your hotel type, independent or branded, built with the exact same template used for your report.

Confirm, pay, and receive it within 3 business days

Confirm your property and the listings we found for you, then pay. A real person reviews and signs off on every report before it lands in your email within 3 business days, with a secure link and a PDF.

The deliverable

What a finding actually looks like

Each finding leads with its code, severity, and business impact, then the evidence behind it. Switch the hotel type below to see an example for each.

360 Property Health Audit · OTA Listings, Distribution & Direct Share Gap report · findings D-## · E-## SAMPLE

E-04 CRITICAL

A wholesale reseller undercuts your direct rate on all 3 dates we checked

On every date we checked, a third-party seller showed up in Google's booking panel below your own direct rate, by $28 a night on average. We've classified them as a wholesale reseller, though exactly how they're sourcing your rooms is an educated guess, clearly labeled as such. Guests comparing prices are seeing a cheaper version of you, sold by someone else.

Evidence Google booking panel, captured 2026-08-01 14:02 ET · checked a weekday and a weekend coming up, plus a date 60 days out · direct $249 vs. reseller $221 (weekday). Artifact: snap_e04_a1, snap_e04_a2, snap_e04_a3.

E-07 MODERATE

The reseller's listed rate grows $31 at checkout

The price that undercuts you isn't the price the guest actually pays: extra fees show up at checkout, and the cancellation policy is stricter than yours. Guests booking through them get your room, but someone else's fine print.

Evidence We walked the reseller's checkout to the final total, captured 2026-08-01 14:11 ET · listed price $221 → final price $252 · their cancellation window is 7 days vs. your 48 hours. Artifact: snap_e07_checkout.

E-11 ADVISORY

We couldn't verify your direct-booking share

You didn't provide channel-mix data for this period, so the revenue-at-stake numbers use the more conservative estimate. We never state a direct-booking percentage without your real numbers behind it.

Data gap You haven't given us your channel mix yet. Until you do, our estimate is based only on the undercutting we found. Share your numbers and we'll recalculate using your real data.

Report	Findings	Status
R1 · OTA Listings, Distribution & Direct Share Gap	26	Watch
R2 · Website, Measurement & AEO/SEO Readiness	19	Critical · 3
R3 · Guest Sentiment & Reputation	11	Mostly minor

After the report

Need help implementing the fixes?

Every report ends with a prioritized list of fixes. If you’d rather not handle it yourself, Doubled Rook, the team behind MyHotelAuditor, can make the changes for you. We’re operators who’ve worked at hotel management companies and big tech, and we know how to modernize digital marketing for branded, boutique, and independent hotels.

Talk to Doubled Rook →

FAQ

Frequently asked questions

Find out where your property actually stands

A short questionnaire, a recommendation with its reasoning shown, and a real sample before you pay anything.

Start an audit See pricing